Evaluation of Driver's Eye-catching Effect in Highway
 Tunnel Entrance Zone

doi:10.16097/j.cnki.1009-6744.2024.02.031

Abstract

Abstract: To comprehensively and systematically evaluate the impact of visual attraction in the entrance zone of highway tunnels on the visual performance of drivers' eye-catching effects, this study carried out the natural driving experiments with 30 subjects. The experiment collected eye movement data of drivers under different visual attraction conditions in the entrance zone of highway tunnels, selected eye-catching effect sensitive evaluation indicators based on factor analysis method, and constructed linear mixed effect models and data envelopment analysis models. The study then analyzed the impact characteristics and mechanism of visual attraction in the entrance zone of highway tunnels on the visual performance of drivers' eye-catching effects. The results show that the sensitive indicators of drivers' eye-catching effects are gaze duration, pupil diameter, scanning duration and scanning amplitude. Different visual attraction conditions in the entrance zone of highway tunnels have a significant impact on the visual performance and comprehensive efficiency of drivers' eye-catching effects, and are significantly affected by individual characteristics factors such as drivers' age and driving experience, while gender factors have no significant impact on them. The existence of visual attraction will affect the normal visual performance of drivers to varying degrees, reducing its rationality and effectiveness. The visual attention level of drivers under the visual attraction condition of prompt slogan is the worst, the degree of visual cognitive load is the highest, and the negative impact of eye-catching effect is the greatest, followed by the billboard condition.

Key words: traffic engineering, eye-catching effect, linear mixed-effects model, data envelopment analysis, tunnel entrance zone, traffic safety

摘要： 为全面和系统评价公路隧道入口区域视觉吸引对驾驶人吸睛效应视觉表现的影响，本文招募30名被试开展自然驾驶实验，采集驾驶人在公路隧道入口区域不同视觉吸引条件下的眼动数据，基于因子分析法选取驾驶人吸睛效应敏感评价指标，并分别构建线性混合效应模型和数据包络分析模型，识别和探究公路隧道入口区域视觉吸引对驾驶人吸睛效应视觉表现的影响特征和作用机理。结果表明：因子分析结果显示，驾驶人吸睛效应敏感视觉指标为注视持续时间、瞳孔直径、扫视持续时间和扫视幅度；公路隧道入口区域不同视觉吸引条件对驾驶人吸睛效应的视觉表现和综合效率有显著影响，且受驾驶人年龄和驾驶经验的个体特质因素影响显著，而性别因素对其没有显著性影响；视觉吸引的存在均会不同程度地损害驾驶人的正常视觉绩效，降低其合理有效性；提示标语视觉吸引条件下，驾驶人的视觉注意水平最差，视觉认知负荷程度最高，吸睛效应的负面影响最大，广告牌条件次之。

关键词: 交通工程, 吸睛效应, 线性混合效应模型, 数据包络分析, 隧道入口区域, 交通安全

CLC Number:

U491

HANLei, DU Zhigang, MAAojun, JIAO Fangtong. Evaluation of Driver's Eye-catching Effect in Highway Tunnel Entrance Zone[J]. Journal of Transportation Systems Engineering and Information Technology, 2024, 24(2): 313-322.

韩磊, 杜志刚, 马傲君, 焦方通. 公路隧道入口区域驾驶人吸睛效应综合评价[J]. 交通运输系统工程与信息, 2024, 24(2): 313-322.

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Evaluation of Driver's Eye-catching Effect in Highway Tunnel Entrance Zone

公路隧道入口区域驾驶人吸睛效应综合评价

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