Abstract: The essence of logistics information is aimed at improving logistics efficiency, service standard, and saving the logistics cost, so as to enhance the enterprise core competence. In the practice of logistics information, although logistics information system as the carrier of logistics information is variable in terms of the difference of logistics information and enterprise business, the specialization and comprehensiveness have no doubt to be the direction in the decision of logistics information. The paper establishes the game model on the enterprise implementing the logistics information service which is based on the profit-oriented marketing system, and in the theoretical angle analyzes the terminal condition and detecting trend for enterprise carrying out the specialized and comprehensive logistics information service, tries to provide theoretical guidance and support for logistics enterprise making the decision of information and the government pushing logistics information.

Key words: logistics engineering, logistics information, logistic information system, game theory, market mechanism

摘要： 物流信息化的本质在于提高物流效率和服务水平、节约物流成本，进而增强企业的核心竞争能力. 尽管在物流信息化发展实践中，因物流信息和企业业务等的差异化，作为物流信息化载体的物流信息系统千差万别，但专业化和综合化无疑是物流信息化决策所必须面临的方向选择. 本文基于利益导向的市场机制环境，建立了企业进行物流信息化服务的博弈模型，从理论角度研究了企业进行专业化、综合化物流信息服务选择的边界条件和演化趋势，以期为物流企业信息化决策和政府推进物流信息化建设提供理论指导和支持.

关键词: 物流工程, 物流信息化, 物流信息系统, 博弈论, 市场机制