Impact Factors of Travel Intention During the Toll Road Being Free on the Major Holidays

Abstract

Abstract:

Based on the objective reality of the toll road being free on the major holidays, the research objects of this paper are the travelers who have their own private cars. This paper, by the method of empirical, researches the interaction among all impact factors. By using survey data collected from 261 travelers who have the experience traveled on the toll road being free on the major holidays, it builds a concept model based on the theory of planned behavior (TPB), and designs the measurement scale about travel attitude and intention. Through the research of this paper, on one hand, it is possible to expand basic research theory in the field in domestic, and on the other hand，it also reveals mechanism of action of the policy of free toll road to the travel intention. The results show that the perceived service quality, the positive utility have a positive impact on the traveler’s travel attitude, and the negative utility has a negative impact on the traveler’s travel attitude. The travel attitude, perceived behavioral control and subjective norm will affect travelers travel intention.

Key words: transportation economy, influence mechanism, structural equation modeling, travel intention, free toll policy

摘要：

依托目前重大节假日期间收费公路免通行费的客观实际，本文以拥有私家车的出行者为研究对象，实证研究了在免费政策出台后，影响出行意愿的各因素之间的相互关系.通过对261位在重大节假日期间免费通行过收费公路的出行者的数据进行收集和分析，基于收费公路重大节假日免费这一全新的视角，构建基于计划行为理论（TPB）的出行意愿的概念模型，设计出行意愿的测量量表.通过本文的研究，拓展了国内出行行为领域的基础研究理论，揭示了公路免费政策对出行意愿影响的作用机理.研究结果显示：正效用因素对出行者的出行态度有正向影响，负效用因素对出行态度有负向影响，出行态度、感知行为控制和主观规范对出行者的出行意愿有影响.

关键词: 交通运输经济, 影响机制, 结构方程模型, 出行意愿, 免费政策

CLC Number:

U491

HUANG Chun-hui, WU Jin-feng, ZHANG Fei, ZHU Dong-hong. Impact Factors of Travel Intention During the Toll Road Being Free on the Major Holidays[J]. Journal of Transportation Systems Engineering and Information Technology, 2013, 13(6): 161-168.

黄纯辉，吴锦峰，张飞，朱东红. 重大节假日公路免通行费对出行意愿影响因素研究[J]. 交通运输系统工程与信息, 2013, 13(6): 161-168.

Add to citation manager EndNote|Ris|BibTeX

URL: http://www.tseit.org.cn/EN/abstract/abstract18694.shtml

http://www.tseit.org.cn/EN/Y2013/V13/I6/161

References

[1]李志纯,黄海军.先进的旅行者信息系统对出行者选择行为的影响研究[J].公路交通科技,2005,22(2):95-99.[LI Z C,HUANG H J. Modeling the impacts of advanced traveler information systems on travelers’ travel choice behaviors [J].Journal of Highway and Transportation Research and Development,2005,22(2):95-99.]

[2]赵胜川,王喜文,姚荣涵,等. 基于Mixed Logit模型的私家车通勤出行时间价值[J].吉林大学报(工学版),2010,40(2):406-411.[ZHAO S C, WANG X W, YAO R H, et al. Vaule of driver commuting travel time based on Mixed Logit model[J]. Journal of Jilin University (Engineering and Technology),2010,40(2):406-411.]

[3]杨励雅,邵春福.城市交通与土地利用协调关系的数据包络分析模型[J].交通运输工程学报, 2007,7(6):107-112.[ YANG L Y, SHAO C H. Data envelopment analysis model of harmonious relationship between urban traffic and land use[J]. Journal of Traffic and Transportation Engineering, 2007,7(6):107-112.]

[4]李志瑶,隽志才,宗芳.居民出行时间选择及拥挤收费政策[J].交通运输工程学报,2005,5(3):105-110.[ LI Z Y,JUAN Z C,ZONG F. Resident travel time choice and congestion pricing policy[J].Journal of Traffic and Transportation Engineering,2005,5(3):105-110.]

[5]四兵锋,高自友.城市间公路客运的客票票价与其客流量之间的灵敏度分析[J].中国公路学报,2000,13(2):91-95.[ SI B F,GAO Z Y. Sensitivity analysis for the relationship between highway prices and passenger demands for different services[J].China Journal of Highway and Transport,2000,13 (2):91-95.]

[6]Rogers E M. Diffusion of innovation (4th Ed.) [M]. New York: The Free Press，1995.

[7]J Wu, S Wang.What drives mobile commerce? An empirical evaluation of the revised technology acceptance model [J]. Information & Management,2005,42(5):719-729.

[8]Jui-Sheng Chou A,Chang Wang Kim. A structural equation analysis of the relationship with passenger riding experience on high speed rail: A empirical study of taiwan and korea[J].Expert Systems with Applications,2009(36):6945-6955.

[9]曹灿明,陈建军. 高速铁路客运服务质量、旅客满意度与忠诚度分析[J].铁道学报,2012,1(34):1-6.[CAO C M,CHEN J J. Analysis on service quality, passenger satisfaction and passenger loyalty relationship of high-speed railways[J]. Journal of the China Railway Society, 2012,1(34):1-6.]

[10]Mario C, Kris B. The socio-cognitive links between road pricing acceptability and changes in travel behavior[J]. Transportation Research Part A, 2011,45:779-788.

[11]林震,杨浩.直达轨道交通的拥挤瓶颈模型[J].铁道学报,2003,25(4):14-18．[LIN Z,YANG H.A bottle neck model for the congestion of through rail transit[J].Journal of the China Railway Society,2003 25(4):14-18.]

[12]刘天亮,黄海军,陈剑.考虑风险规避和认知更新的日常择路行为演进[J].交通运输工程学报,2008,8(4):91-94.[ LIU T L, HUANG H J, CHEN J. Evolution of day-to-day route choice behavior considering risk aversion and perception updating[J]. Journal of Traffic and Transportation Engineering, 2008, 8(4): 90-94, 103.]

[13] Armitage C, Conner M. Efficacy of the theory of planned behavior: A meta-analytic review[J]. British Journal of Social Psychology, 2001,40(4):471-499.

[14] Ajzen I，Fishbein M. Understanding attitudes and predicting social behaviour[M]. Englewood Cliffs,NJ:Prentice-Hall,1980.

[15]Fishbein M, Ajzen I. Belief, Attitude, Intention and Behavior: an introduction to theory and research[J]. Reading: Addison- Wesley, 1975.

[16]Baker E W, Al-Gahtani S S, Hubona G S. The effects of gender and age on new technology implementation in a developing country:testing the theory of planned behavior [J]. Information Technology & People, 2007,20(4):352-375. 

[17]Cheng S, Lam T, Hsu C. Negative word-of-mouth communication intention: an application of the theory of planned behavior[J].Journal of Hospitality & Tourism Research, 2006,30(1):95-116.

[18]Bray F A H, Crockett W H. Employee attitudes and employee performance[J]. Psychological Bulletin, 1955, 52( 5): 415- 422.

[19]李志斌,杨晨,王炜,等．基于出行态度的自行车通勤出行市场划分[J]. 东南大学学报(自然科学版),2012,42( 4) :784-789．[LI Z B,YANG C,WANG W,et al.Bicycle commuting market segmentation analysis using attitudinal factors[J].Journal of Southeast University (Natural Science Edition),2012,42(4):784-789.]

[20]Lam T, Hsu C H C. Predicting behavior al intention of choosing a travel destination[J]. Tourism Management, 2006,27(4):589-599.

[21]Lee C K,Song H J,Bendle L J,et al.The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior[J]. Tourism Management,2012, 33(1):89-99.