Abstract: This paper describes the process of the Hainan Airline Group from a firm with 10-million yuan governmented investment into the present day transnational group with 16-billionyuan assets.
Its main points are as follow：① System reform including leadership system，finance system personal systems， distribution system, operation system and as well as standardization
system reforms.②Successful experiences of its capital operations.③Exploitation experiences of its market.④ Construction of businesses culture.

Key words: System reforem of the Hainan Airline, Distribution system, Capitalo peration, Airtransportation marketing, Business culture

摘要： 文章全而阐述了海南航空集团8年的由政府投资1000万元，变成现在已形成160亿元
的跨国集团的企业发展的全过程，文章其体介绍了：①海南航空公司的体制改革.包括领导制
度，财务制度，人事制度分配制度、运行制度，规范化制度等； ② 成功的资本运作经验;③ 海南航空市场的开拓经验; ④海南的企业文化建设经验.

关键词: 海南体制改革, 分配制度, 资本运行, 航空市场, 企业文化