Value Chain Integration of Railway Enterprise Based on Customer Value

Journal of Transportation Systems Engineering and Information Technology ›› 2010, Vol. 10 ›› Issue (5): 28-34 .

• Forum about Comprehensive Transportation System • Previous Articles Next Articles

Value Chain Integration of Railway Enterprise Based on Customer Value

XIN Chun-hua¹; ZHANG Xing-chen²; YANG Yi-jian²

1.School of Management, China University of Mining & Technology, Beijing 100083, China;
2.School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China

Received:2009-07-13 Revised:2009-10-21 Online:2010-10-25 Published:2010-10-25
Contact: XIN Chun-hua

基于顾客价值的铁路货运企业价值链整合研究

信春华^*1;张星臣²;杨意坚²

1. 中国矿业大学（北京）管理学院，北京 100083； 2. 北京交通大学交通运输学院，北京 100044

通讯作者: 信春华
作者简介:信春华（1978－），女，山东德州人，讲师，博士.
基金资助:
北京交通大学基本科研业务费项目(2009JBM058)

Abstract

Abstract: In the increasingly competitive transport market, it is necessary for railway companies to integrate its value chain systems to obtain and maintain the competitive advantage. This paper systematically explores the value chain integration programs of railway companies based on customer value enhancement with theoretical analysis on the enterprise value chain integration. The results indicate that railway companies should establish the new mode of dynamic value chain management based on enhancing customer value, namely, dealing with dynamically the integration process of value chain, combining network technology with operations management to optimize the internal value chain of the railway enterprise, making use of the theory of strategic partnership to integrate longitudinal value chain between railway companies and important customers, achieving transverse integration through cooperating with other transportation modes.

Key words: railway transportation, customer value, railway enterprise, value chain, integration

摘要： 运输市场日趋激烈的竞争,迫使铁路企业对其价值链系统进行整合.本文从提高顾客价值的角度，在对企业价值链整合进行理论分析的基础上,对基于顾客价值提升的铁路企业价值链整合方案进行系统研究，旨在为提升铁路企业的竞争力提供理论指导.研究表明，在以顾客为中心的时代，铁路企业应该构建基于顾客价值提升的动态价值链管理新模式，“动态”地看待价值链的整合过程,整合范围应放眼于整个行业的价值系统；应综合运用网络技术与作业管理方法优化铁路企业内部价值链,运用战略合作伙伴关系理论整合铁路与大客户的纵向价值链,与其他运输方式开展合作整合横向价值链.

关键词: 铁路运输, 顾客价值, 铁路企业, 价值链, 整合

CLC Number:

U294

XIN Chun-hua, ZHANG Xing-chen, YANG Yi-jian. Value Chain Integration of Railway Enterprise Based on Customer Value[J]. Journal of Transportation Systems Engineering and Information Technology, 2010, 10(5): 28-34 .

信春华,张星臣,杨意坚. 基于顾客价值的铁路货运企业价值链整合研究[J]. 交通运输系统工程与信息, 2010, 10(5): 28-34 .

Add to citation manager EndNote|Ris|BibTeX

URL: http://www.tseit.org.cn/EN/abstract/abstract18032.shtml

http://www.tseit.org.cn/EN/Y2010/V10/I5/28

References

［1］Zeithaml V A. Consumer perceptions of price, quality and model and synthesis of evidence［J］. Journal of Marketing, a means end July, 1988, 52: 2-22. 
［2］Woodruff. Customer value: the next source for competitive advantage［J］. Journal of the Academy of Marketing Science,1997,(25)2:139-153. 
［3］Sweeney J G, Soutar G N. Consumer perceived value: the development to a multiple item scale［J］. Journal of Retailing, 2001, 77(2): 203-220. 
［4］Michael E, Porter. Competitive advantage［M］. New York: Free Press,1998. 
［5］Gulti R. Alliances and networks［J］. Strategic Management Journal,1998(19): 293-317. 
［6］刘建新,陈雪阳. 基于顾客资源的动态竞争优势［J］. 北京工商大学学报(社会科学版), 2006,(6)21:21-28.［LIU J X, CHEN X Y. The dynamic competitive advantage based on customer resources［J］. Journal of Beijing Technology and Business University (Social Science), 2006,(6)21:21-28.］
［7］李志刚,徐莉萍.顾客价值与作业管理的结合探析［J］. 财会通讯理财版,2007(1):32-33.［LI Z G, XU L P. Research on the combination of customer value management and activity-based management［J］. Communication of Finance and Accounting(Financing), 2007(1): 32-33.］
［8］王建林.对铁路运输价值链分析与流程再造［J］.商业时代,2007(30):97-98.［WANG J L. The value chain analysis and process reengineering of railway transport［J］. Commercial Times, 2007(30):97-98.］
［9］郭玉华.我国铁路货运营销发展研究［J］. 铁道运输与经济, 2009,(1)31:1-5.［GUO Y H. The development study on Chinese rail freight Marketing［J］. Railway Transport and Economy, 2009,(1)31:1-5.］
［10］杨金花,李明博,季令.客户关系管理理论在铁路货运营销中的应用［J］. 铁道运输与经济,2008,(2)30:87-90.［YANG J H, LI M B, JI L. The application of customer relationship management theory in rail freight Marketing［J］. Railway Transport and Economy, 2008,(2)30:87-90.］
［11］欧国立.中国铁路运价体制和运价政策的变迁［J］. 综合运输,2006(4):22-25.［OU G L. China’s railway freight system and freight policy changes［J］. Integrated Transport, 2006(4):22-25.］

[1]	GENG Qing-qiao , JIA Yuan-hua , CHEN Jun-tuan. Risk Decision of Railway "Go Global" Public-private Partnership Project Based on Variable Weight Extension Matter Element [J]. Journal of Transportation Systems Engineering and Information Technology, 2022, 22(2): 64-71.
[2]	QI Jian-guo , ZHOU Hou-sheng, YANG Li-xing, ZHOU Ya-ru, ZHANG Chun-tian. Optimization Methods of Combined Passenger and Freight Transportation Based on Flexible Train Composition Mode [J]. Journal of Transportation Systems Engineering and Information Technology, 2022, 22(2): 197-205.
[3]	ZHANG Xiao-ming , XU Fang , JIANG Wen-hui , JIANG Chao-zhe. Pricing and Ordering Decisions of China Railway Express Considering Capital Constraint [J]. Journal of Transportation Systems Engineering and Information Technology, 2022, 22(1): 30-36.
[4]	ZHANG Chun-tian , QI Jian-guo , YANG Li-xing , GAO Yuan , GAO Zi-you. Robust Train Operation Plan Based on Uncertain Passenger Demands for High-speed Railway Corridors [J]. Journal of Transportation Systems Engineering and Information Technology, 2022, 22(1): 115-123.
[5]	ZHOU Yong , ZHANG Jie , ZHONG Ling-chong, LI Wen-feng , WANG Guo-dong. Flexible Cooperative Scheduling Optimization of Multiple Rail Mounted Gantry Cranes in Railway Container Terminals [J]. Journal of Transportation Systems Engineering and Information Technology, 2022, 22(1): 133-141.
[6]	NIU Hui-min. Literature Review on Rail Train Timetabling [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(5): 114-124.
[7]	ZHAO Xu, ZHANG Hui-yan, HUANG Rui. Port Supply Chain Integration under Node Disruption and Demand Uncertainty [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(3): 34-39.
[8]	LIU Ge-hui, CHEN Shao-kuan,LIU Shuang, JIN Hua, WANG Dan-yang. Maintenance Arrangement Optimization for Infrastructure Systems of Urban Rail Transit Considering Resource Constraints [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(3): 163-169.
[9]	XU Zhi-yong. Collaborative Optimization on Electrical Resolver Location and Track Gradient Design of Railway [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(3): 170-175.
[10]	ZHONG Ming-xuan, YUE Yi-xiang,ZHOU Lei-shan. Scheduling Method for Integrated Plan of Train Operation and Shunting Operation in High-speed Railway Station [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(3): 176-186.
[11]	LV Min,SHUAI Bin,ZHOU Zhao-yu,ZHANG Shi-hang,ZUO Jing,LI Lin-qing. Route Decision-making of China Railway Express Considering Border Delay Risk [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(3): 254-259.
[12]	ZHANG Meng-meng, XU Mao-zeng. Co-opetition Relationship Analysis of China Railway Express Considering Government Subsidy Strategy [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(2): 16-21.
[13]	LI An-jun, WANG Dian, PENG Qi-yuan. Regional Intercity Railway Planning Method Based on Individual Travel Path [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(2): 30-36.
[14]	LIU Xiao-wei,YAN Qi-peng,NI Shao-quan, LV Miao-miao,LV Hong-xia. Railway Freight Transportation Service Network Design Problem with Empty Car Distribution [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(2): 180-188.
[15]	LI Xiao-juan, SHI Jia-na, LI De-wei, YAN Zhen-ying. Collaborative Optimization of Railway Timetable and Capacity Considering Customized Trains [J]. Journal of Transportation Systems Engineering and Information Technology, 2021, 21(1): 95-100.

Value Chain Integration of Railway Enterprise Based on Customer Value

基于顾客价值的铁路货运企业价值链整合研究

PDF

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Recommended Articles

Metrics