关键词: 城市交通, 公共交通便捷性, 多项Logistic模型, 城市景点, 主观感知

Abstract:

In order to compensate for the defect of subjective- objective separation in the evaluation on the public transportation convenience for urban tourist attractions, this paper took the factors of tourist's individual characteristic, public transportation travel chain and attractiveness of the tourist attraction as the independent variables, and the perceived convenience level of tourists as the dependent variable based on a single travel chain of each tourist. The questionnaire data from 15 major tourist attractions in Wuhan were collected to establish the Multinomial Logistic and Convenience Index (CI) model. The regression coefficient was used to analyze the influence of each factor, the standardized coefficient was used to analyze the influence weight of each factor on the perceived convenience level, and the CI model was used to calculate the convenience indices of public transportation for urban tourist attractions in Wuhan. The results show that: (1) There is a significant interaction effect between non-motorized travel distance and cycling sharing rate, and it is more suitable to walk when the non-motorized travel distance is less than 0.408 km. (2) Factors of public transport travel chain are ranked from the largest to the smallest according to their influence weight on perceived convenience level-positive influence: subway sharing rate, cycling sharing rate; negative influence: nonmotorized travel distance, transfer times, total travel distance, non-linear coefficient. (3) The public transportation convenience indices of different tourist attractions in Wuhan are different significantly, the Chu River Han Street's convenience index is highest and the East Lake Greenway-Mount Mo's convenience index is lowest.

Key words: urban traffic, convenience of public transport, multinomial Logistic model, urban tourist attraction, subjective perception