关键词: 物流工程, 物流信息化, 物流信息系统, 博弈论, 市场机制

Abstract: The essence of logistics information is aimed at improving logistics efficiency, service standard, and saving the logistics cost, so as to enhance the enterprise core competence. In the practice of logistics information, although logistics information system as the carrier of logistics information is variable in terms of the difference of logistics information and enterprise business, the specialization and comprehensiveness have no doubt to be the direction in the decision of logistics information. The paper establishes the game model on the enterprise implementing the logistics information service which is based on the profit-oriented marketing system, and in the theoretical angle analyzes the terminal condition and detecting trend for enterprise carrying out the specialized and comprehensive logistics information service, tries to provide theoretical guidance and support for logistics enterprise making the decision of information and the government pushing logistics information.

Key words: logistics engineering, logistics information, logistic information system, game theory, market mechanism