突发公共卫生事件对出游意愿影响的实证研究

交通运输系统工程与信息 ›› 2014, Vol. 14 ›› Issue (5): 234-241.

• 案例分析 • 上一篇

突发公共卫生事件对出游意愿影响的实证研究

黄纯辉^1，2，常亚平^*2，周兴建1

1.武汉纺织大学旅游管理研究中心，武汉430073；2.华中科技大学管理学院，武汉430074

收稿日期:2014-04-22 修回日期:2014-06-18 出版日期:2014-10-25 发布日期:2014-12-17
作者简介:黄纯辉（1976-），男，湖北武汉人，副教授，博士.
基金资助:
国家自然科学基金（71172002，71372132）

An Empirical Study on the Impact of Travel Intention during Public Health Emergency

HUANG Chun-hui^1，2, CHANG Ya-ping²，ZHOU Xin-jian¹

1. Tourism Management Research Center,Wuhan Textile University,Wuhan 430073,China; 2. College of Management, Huazhong University of Science and Technology,Wuhan 430074,China

Received:2014-04-22 Revised:2014-06-18 Online:2014-10-25 Published:2014-12-17

摘要/Abstract

摘要：

为了考查突发公共卫生事件后公众的出游意愿，在MGB模型的基础上，构建影响出游意愿各自因素之间关系的概念模型. 提出了10 个假设，揭示突发公共卫生事件后各因素对出游意愿影响的作用机理，运用回归分析和路径分析方法，对所收集到的有效样本数据进行实证研究.研究显示，出游态度、感知行为控制和积极的预期情感对出游欲望有显著的正向影响；出游欲望和非药物干预行为对出游意愿有显著的正向影响；消极的预期情感对出游欲望有显著的负向影响，对突发公共卫生事件的认知使出游者采取非药物干预的行为也有明显的正向影响.

关键词: 交通运输经济, 出游意愿, 实证研究, 突发公共卫生事件, 目标导向行为模型

Abstract:

Based on the model of goal- directed behavior, a conceptual model is set up to investigate travelers’intention after public health emergency. This paper raises 10 hypotheses, and finally reveals the mechanism of action after public health emergency. At the same time, it carries out the empirical analysis for samples with regression analysis and path analysis. The results show that attitude, perceived behavior control and positive anticipated emotion have a positive effect toward travel desire, and travel desire and non- pharmaceutical interventions have a positive effect to travel intention, but the negative anticipated emotion has a negative effect to travel intention. The cognition toward public health emergency has a positive effect to the behavior of non-pharmaceutical interventions.

Key words: transportation economy, travel intention, empirical study, public health emergency, model of goal-directed behavior

中图分类号:

黄纯辉，常亚平，周兴建. 突发公共卫生事件对出游意愿影响的实证研究[J]. 交通运输系统工程与信息, 2014, 14(5): 234-241.

HUANG Chun-hui, CHANG Ya-ping，ZHOU Xin-jian. An Empirical Study on the Impact of Travel Intention during Public Health Emergency[J]. Journal of Transportation Systems Engineering and Information Technology, 2014, 14(5): 234-241.

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突发公共卫生事件对出游意愿影响的实证研究

An Empirical Study on the Impact of Travel Intention during Public Health Emergency

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