Abstract: In this paper, a SWOT analysis method of regional logistics development is proposed, on the basis of the principal component analysis，which is very useful to evaluate the comprehensive competitiveness of regional logistics objectively and properly, and the results are helpful to constitute the logistics development strategy. Firstly, the evaluation indexes system is established，and principal component analysis (PCA) is used to draw the comprehensive evaluation because PCA can eliminate the correlation and information overlaps lying in multi一indexes. And then the SWOT analysis is used to analyze the strengths，weaknesses，opportunities and threats of regional logistics development. According to the comprehensive evaluation, competitive regional logistics development strategy is presented. The case study shows that the proposed method is feasible.

Key words: logistics development, comprehensive evaluation, principal component analysis, SWOT analysis

摘要： 针对如何客观、准确地分析和评价区域物流发展及其综合竞争力，并制定物流发展战略规划，提出了基于主成分分析的区域物流发展SWOT分析方法.首先建立评 价指标体系，利用主成分分析能够剔除多指标间存在相关性及信息重叠的特点，对区域物流发展的综合竞争力进行评价;再运用SWOT分析方法对影响物流发展的优势、劣势、机遇、威胁等因素进行讨论;依据讨论结果，提出具有竞争力的区域物流发展战略.实例研究表明该方法合理可行.

关键词: 交通运输系统工程, 物流发展, SWOT分析, 层次分析法, 熵权