Abstract: With the integration of global economic development, international logistics has witnessed rapid growth, Since China’s accession into WTO, more and more Chinese firms have stepped into the global market. However, compared with domestic logistics business in China, the international logistics is more complicated: long period, high cost and hard to control. In recent years, due to many reasons in various areas, such as, differences in culture, language, and even in currency in time Chinese firms are suffering from high international logistics cost even huge losses. Based on years of experiences in the international market, from a point of view of Chinese enterprises going global, this paper sets up the cost model of international logistics and puts forward some new cost optimization solutions and countermeasures. The solutions involve, dividing sales contracts into parts of equipment and services, splitting equipment contract into hardware and software, adopting customers clearance agent, leasing bonded area warehouse, utilizing free port as transfer location, setting up local manufacturing services companies in import country and using financial tools to avoid exchange rating losses etc. Based on the case study of a Chinese international business in Brazil, the effects of cost optimization are illustrated.

Key words: logistics, international logistics, cost model, cost optimization

摘要： 随着全球经济一体化的进程,国际物流产业得到了飞速发展.加入WTO后,我国越来越多的企业开始实施“走出去”的国际化发展战略.然而,由于受语言,货币,时差,文化等多方面因素的影响,国际物流比国内物流周期更长,成本更高,风险更难控制.我国企业由于国际经验不足，大多受到国际物流成本居高不下的困扰,甚至损失惨重.本文作者凭借多年的国际市场经验,在对大量的企业国际化实际案例进行充分分析的基础上,成功推导出适用于我国企业推进国际化进程的国际物流成本模型,并在实践的基础上提炼出了与之配套的一系列优化对策,如销售合同分签,聘请清关代理,租用保税区仓储,通过自由港转运,建立本地化分公司,利用金融工具规避汇率风险等.最后以我国某跨国公司在巴西的国际物流成本优化实例验证了模型的优化效果.

关键词: 物流, 国际物流, 成本模型, 成本优化