Abstract: In order to optimize traffic transfer of higher education mega center south in Guangzhou No.4 Metro line, the authors conducted questionnaire survey to passengers about their professional work and their intention shifting from bus to metro. Then, the paper used comparative analysis to deal with total traveling time between metro with transfer conditions and bus without transfer conditions, and drawn a conclusion that passengers’ transfer time significantly exceeded their effective transfer time. Taking into account of the geographic location and passengers’ special attribute, at present, building vehicles parking lots and common transfer station, as well as moving nearby bus stations to metro stations are more appropriate. After the implementation of optimization, transfer time is expected to be cut down to three minutes, and about 31% of the passengers will be attracted to travel by metro.

Key words: metro, transfer, traffic intention shift, public transportation

摘要： 为了优化广州地铁四号线大学城南站交通换乘，通过对大学城南站进出站乘客的属性类别和交通转移意向调查，结合有换乘条件下乘客出行总时间与全程使用公共汽车的乘客出行总时间的对比分析，得出大学城南站的接驳时间远远大于有效接驳时间。根据大学城南站的地理位置因素和乘客群体属性，需要采用建设车辆寄存场、增设一般换乘站或搬迁公共汽车停靠站的换乘优化方案，大学城南站换乘优化实施后接驳时间约为3min，约31%的乘客将实现交通方式意向转移。

关键词: 地铁, 换乘, 交通意向转移, 公共交通