Customer-search Destination Selection Behavior of Taxi Driver Based on the Theory of Planned Behavior

Abstract

Abstract:

Based on the theory of planned behavior, this paper studies the customer- search destination selection behavior of taxi drivers. Three typical destinations are selected that including the business district, residential area and airport area. In this research, we explore the influence of the personal psychological factors including attitude, subjective norm, behavioral control and destination choice intention on the destination selection behavior. The results show that the attitude evaluation on the destination is the critical factor influencing the willingness of the drivers to head for this destination to search customers. Among the three destination types, residential area is the most frequent place to search for customers. Research results can provide the technical support for learning the taxi operation rules and improving the efficiency of empty taxi.

Key words: urban traffic, customer-search, theory of planned behavior, taxi, structural equation model

摘要：

以计划行为理论为理论框架，通过对北京市出租车驾驶员寻客目的地选择行为的研究，选取商业区域、居民区域和机场区域这3 类典型目的地，探讨出租车驾驶员在寻客过程中的态度、主观规范、行为控制和目的地选择意向等心理状况对目的地选择行为的影响.研究结果表明，出租车驾驶员对目的地的态度评价是影响本人到此目的地寻客的关键因素.在3 类典型目的地中，出租车驾驶员更倾向于前往居民区域寻找乘客.这对于掌握城市出租车的运营规律、提升出租车空车效率有一定借鉴意义.

关键词: 城市交通, 寻客, 计划行为理论, 出租车, 结构方程模型

CLC Number:

U491

SI Yang1, 2, GUAN Hong-zhi1, 2. Customer-search Destination Selection Behavior of Taxi Driver Based on the Theory of Planned Behavior[J]. Journal of Transportation Systems Engineering and Information Technology, 2016, 16(6): 147-152.

司杨，关宏志. 计划行为理论下出租车驾驶员寻客行为研究[J]. 交通运输系统工程与信息, 2016, 16(6): 147-152.

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http://www.tseit.org.cn/EN/Y2016/V16/I6/147

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