交通运输系统工程与信息

交通运输系统工程与信息 ›› 2004, Vol. 4 ›› Issue (3): 78-81 .

• 系统工程理论与方法 • 上一篇    下一篇

列车卧铺收益管理研究

张秀敏1，赵冬梅1，文曙东2   

  1. 1.西南交通大学经济管理学院，成都610031； 2.西南交通大学土木工程学院，成都610031
  • 收稿日期:2004-04-12 修回日期:1900-01-01 出版日期:2004-08-01 发布日期:2004-08-01

Yield Management of Train Sleeper Vehicles

ZHANG Xiu-min1， ZHAO Dong-mei1 ，WEN Shu-dong2

  

  1. School of Economics and Management，Southwest Jiaotong University, Chengdu 610031，China；2. School of Civil Eng, Southwest Jiaotong University, Chengdu 610031，China
  • Received:2004-04-12 Revised:1900-01-01 Online:2004-08-01 Published:2004-08-01

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摘要： 政府赋予铁路运营部门一定的定价自主权，为其尝试新的收益管理方法，提供了较为宽松的政策环境.因此，为充分利用列车上经常出现的闲置卧铺，本文将国外的航空收益管理理论应用于我国铁路客运领域；结合差别定价法、EMSR法和投标价格法各自的优势，提出一种新的收益管理存量控制方法:隐藏价格— EMSR法.算例分析表明，不同定价方式下，新方法能够提高铺位利用率，增加网络运输总体收益，实施效果优于传统的投标价格法.

关键词: 收益管理, 差别定价, 投标价格, 隐藏价格

Abstract:

To some extent, railway enterprise shave been endowed with
Price – making freedom by the government，which thus provides a rather loose environment for their new yield management practice. Due to the reasons above, in order to make full use of the regular unused sleepers on the trains，the foreign yield management theories in airline area are applied to the practical railway passenger transportation in our country. Advantages of the discrimination price，EMSR method and bid price method combined, a new seat inventory control model，which is called recondite-price method, is put forward. The results of a computing example show that among different pricing
models，the new one can improve the bunk utilization efficiency, increase total revenue of network transportation, and proceeds more superiorly than the traditional bid - price method.

Key words: revenue management, discrimination price, bid-price, hidden price