基于超模博弈的定价与舱位控制联合决策研究

交通运输系统工程与信息 ›› 2015, Vol. 15 ›› Issue (6): 6-12.

基于超模博弈的定价与舱位控制联合决策研究

高金敏¹，乐美龙^*2，曲林迟¹

1. 上海海事大学经济管理学院，上海201306；2. 南京航空航天大学民航学院，南京211106

收稿日期:2015-07-06 修回日期:2015-09-15 出版日期:2015-12-25 发布日期:2015-12-25
作者简介:高金敏（1990-），女，山东临沂人，博士生.
基金资助:
江苏省自然科学基金（BK20151479）；上海市自然科学基金（10190502500）.

The Joint Decision Making Research of Pricing and Seat Inventory Control Based on Supermodel Game

GAO Jin-min¹, LE Mei-long²,QU Lin-chi¹

1. School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China; 2. College of Civil Aviation, Nanjing University of Aeronautics & Astronautics, Nanjing 211106, China

Received:2015-07-06 Revised:2015-09-15 Online:2015-12-25 Published:2015-12-25

摘要/Abstract

摘要：

在航空运输市场中，多家航空公司共同经营的航线上，各家航空公司对折扣机票的定价及订座限制不但会影响自身的收益，而且会对其他航空公司收益造成影响.将竞争因素考虑在内，主要研究相同航线竞争下航空公司之间的折扣票定价与舱位控制（预订阈值）联合决策问题.在合理假设的基础上，引入超模博弈理论对相关问题进行深入分析，证明航空公司之间的竞争一定存在纯策略纳什均衡.分析了均衡结果的一些特点，给出了存在唯一纳什均衡点的一个充分条件.最后分析了竞争程度改变后对均衡行为的影响，并通过算例对相关结论进行了验证.

关键词: 航空运输, 折扣票定价, 舱位控制, 超模博弈, 纳什均衡

Abstract:

In routes that many airlines operating in the air transportation market, the discount ticket pricing and reservation restrictions will not only affect their own benefits, but also affect another airlines’revenue. Taking competitive factors into consideration, the joint decision making problems of discount ticket pricing and seat inventory control (reservation threshold) among airlines under the same route competition are studied. On the basis of rational hypothesis, supermodel game theory is introduced to make a deep analysis of related problems. The existence of pure strategy Nash equilibrium among airlines’competition is proved, some characteristics of the equilibrium results are analyzed, and a sufficient existence condition of unique Nash equilibrium is presented. Finally, the effects on equilibrium behavior after the degree of competition changed are analyzed, and relevant conclusions are verified by examples.

Key words: air transportation, discount ticket pricing, seat inventory control, supermodel game, Nash equilibrium

中图分类号:

高金敏,乐美龙,曲林迟. 基于超模博弈的定价与舱位控制联合决策研究[J]. 交通运输系统工程与信息, 2015, 15(6): 6-12.

GAO Jin-min, LE Mei-long,QU Lin-chi. The Joint Decision Making Research of Pricing and Seat Inventory Control Based on Supermodel Game[J]. Journal of Transportation Systems Engineering and Information Technology, 2015, 15(6): 6-12.

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http://www.tseit.org.cn/CN/Y2015/V15/I6/6

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