交通运输系统工程与信息

交通运输系统工程与信息 ›› 2007, Vol. 7 ›› Issue (2): 119-123 .

• 系统工程理论与方法 • 上一篇    下一篇

基于模糊评判的交通安全宣传效果评价模型

张 余1, 罗俊仪2, 王长君2 ,王元海1   

  1. 1中国人民公安大学交通管理工程系，北京102623；2公安部交通管理科学研究所，无锡214151
  • 收稿日期:2006-10-09 修回日期:1900-01-01 出版日期:2007-04-20 发布日期:2007-04-20

Appraisal model of propaganda effect of traffic safety based on fuzzy evaluation

Zhang Yu 1, Luo Jun-yi2, Wang Chang-jun2 , Wang Yuan-hai1   

  1. 1 Chinese People’s Public Security University,Beijing 102623, China; 2 Traffic Management Research Institute of Public Security Ministry, Wuxi 214151,Jangsu, China
  • Received:2006-10-09 Revised:1900-01-01 Online:2007-04-20 Published:2007-04-20

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被引次数

4

摘要： 基于模糊评判法的基本原理，构建了旨在对问卷调查中表征交通安全宣传效果数据进行模糊评判的模型。依据专家的定性分析确定隶属度函数经验公式并计算出具体参数，并根据宣传前不同的普及率等级制定出宣传后的评价等级，继而通过对宣传前后两次调查的数据进行综合处理得出评判结果，使整个宣传活动处于闭环控制。结合权重的计算方法和层次分析法，通过实例验证得出了某次交通安全宣传活动效果等级为“好”的评价结果，证明了通过此数据处理模型评价交通安全宣传效果的可行性。

关键词: 模糊评判, 交通安全, 宣传效果, 数据处理

Abstract: Based on the fundamental principles of fuzzy evaluation, this paper presents a appraisal model of propaganda effect aiming at processing data collected in the process of propaganda effect assessment.According to experts’ analysis we select an appropriate function of grade of membership and corresponding parameters.Meanwhile according to different grades of popular rate before propaganda,we establish corresponding assessment grades,and then produce an evaluation result through synthesizing the data collected after propaganda to make the whole propaganda process in the closed loop control.Integrated by weights calculation and analytical hierarchical process(AHP),this model produces an “excellent” grade of propaganda effect of traffic safety of certain propaganda examples. And the result of the examples indicates that the data processing model is an effective method in assessing propaganda effect of traffic safety.

Key words: fuzzy evaluation, traffic safety, propaganda effect, data processing