市场调节下港口竞争性服务定价策略研究

摘要/Abstract

摘要：

为发挥市场对港口资源配置的决定性作用，我国港口竞争性服务收费正从政府统一、指导定价改为市场调节.那么，港口运营商如何基于市场调节机制优化竞争性服务定价策略以实现利润最大化呢？为解决该问题，本文根据关键影响因素构建了港口竞争性服务定价模型，重点比较伯川德竞争与差价补偿定价策略及其利润差异，并进行多因素敏感性分析.研究结果表明，策略组合(差价补偿、差价补偿)是港口竞争性服务定价策略博弈的纳什均衡，竞争性服务最优定价下港口利润不仅与托运人支付意愿、港口吞吐能力正相关，与价格弹性负相关且存在倍数关系，从而为港口运营商的定价策略选择提供决策参考.

关键词: 水路运输, 最优定价, 差价补偿, 港口竞争性服务, 市场调节

Abstract:

In order to play the decisive role of market mechanism in port resources allocation, the tariffs of port competitive services in China are transforming government unified and guided pricing into market regulation. Therefore, port operator should optimize pricing strategy of competitive service to maximize its profit under market regulation mechanism. Based on the key factors, this paper constructs a pricing strategy model of port competitive services, comparing the profit differences among Bertrand competitive pricing and price-matching, as well as the mixed pricing strategies. The sensitivity analysis of multi-factor is also carried out. The results show that the strategy profile (price-matching, price-matching) is Nash equilibrium of port competitive service pricing game. The optimal profit of port competitive service is not only positively related to shipper's pay willingness and port design capacity, but also subjected to the volatility of price elasticity, as well as multiple relationships between them, providing the decision-making reference for port operator to choose pricing strategies.

Key words: waterway transportation, optimal pricing, price-matching, port competitive service, market mechanism

中图分类号:

U691

董岗. 市场调节下港口竞争性服务定价策略研究[J]. 交通运输系统工程与信息, 2019, 19(2): 1-6.

DONG Gang. Pricing Strategy of Port Competitive Service Based on Market Regulation[J]. Journal of Transportation Systems Engineering and Information Technology, 2019, 19(2): 1-6.

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http://www.tseit.org.cn/CN/Y2019/V19/I2/1

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