交通运输系统工程与信息

交通运输系统工程与信息 ›› 2017, Vol. 17 ›› Issue (4): 228-233.

• 案例分析 • 上一篇    下一篇

针对高频出行旅客的铁路优惠卡设计研究

汤莲花，刘军2，徐行方*1   

  1. 1. 同济大学道路与交通工程教育部重点实验室，上海201804；2. 北京交通大学交通运输学院，北京100044
  • 收稿日期:2016-10-24 修回日期:2016-12-28 出版日期:2017-08-25 发布日期:2017-08-25
  • 作者简介:汤莲花（1989-），女，福建龙岩人，博士生.

Discount Card for the Passengers With High Travel Frequency

TANG Lian-hua 1，LIU Jun 2，XU Xing-fang 1   

  1. 1. The Key Laboratory of Road and Traffic Engineering, Ministry of Education, Tongji University, Shanghai 201804, China; 2. School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China
  • Received:2016-10-24 Revised:2016-12-28 Online:2017-08-25 Published:2017-08-25

PDF

摘要：

随着高速铁路、客运专线的大规模开通运营，铁路旅客运输能力不断提高，不仅为旅客提供了丰富的客运产品，也为铁路进一步提供个性化、差异化产品创造了条件. 本文在借鉴西方发达国家丰富的铁路客票种类的基础上，通过问题描述、建立模型和模型求解的步骤，针对具有一定出行频次的旅客，设计铁路优惠卡(如月卡、季卡).在实例验证中，针对3 种典型的优惠卡购买概率分布，得出优惠卡在不同折扣等级下的总价和允许的旅客最多乘车次数，为铁路设计丰富的客票种类和优惠策略提供参考.

关键词: 铁路运输, 高速铁路, 旅客运输, 优惠卡, 产品设计

Abstract:

With a massive operation of high- speed railway and passenger dedicated lines, the capacity of railway passenger transportation has largely released, which not only provide a wealth of passenger transportation products, but also create the conditions for the railway to provide personalized and differentiated products. On the basis of drawing lessons from western developed countries’abundant railway ticket types, this paper attempts to study the design method of railway discount card(such as season tickets) for the passengers with a certain number of trips by the problem description, model building and solving. Example illustration is undertaken combined with three typical purchasing probability distributions and the discount card’s total price and the maximum travel times at different discount level are obtained. This research provides a reference for the design of the railway passenger products and preferential policies.

Key words: railway trasportation, high- speed railway, passenger transportation, discount card, product design

中图分类号: