关键词: 交通运输经济, 投建决策, 客流量预测, 旅游公路, 游客选择行为

Abstract:

The construction of tourism highway can enhance the transportation accessibility and bring economic benefits to the tourist attractions, however, it should rely on mass investment. Due to the limitation of funds, the priority of investment of tourism highway should be determined based on the rate of return. The “tourism highway yield calculation model”can predict tourist flow of the tourist attraction under different transport conditions (whether to build or rebuild the tourist highway), quantitative analysis the influence of tourist flow caused by the construction of tourism highway, and then calculate the yield of different construction projects. The model based on the tourists’evaluation distribution curve of“tourism resource’s attraction”and“tourism resistance”in the tourist attraction, and hold the view that, visitors will choose the attraction which“tourism resource’s attraction”is greater than“tourism resistance”in their opinion. At the same time give an example of a county in the southwest in China, where make the decision for the county’s tourism highway construction projects.

Key words: transportation economy, construction decision-making, tourist flow prediction, tourism highway, tourist choice behavior